Similar Search Results - EconBiz

Marketing an Islamic index : perceived value of KMI30 Index

Sayani, Hameedah; Balakrishnan, Melodena Stephens - In: Management research review 36 (2013) 4, pp. 326-358

Persistent link: https://www.econbiz.de/10009729340

Marketing an Islamic index: perceived value of KMI30 Index

Sayani, Hameedah; Balakrishnan, Melodena Stephens - In: Management Research Review 36 (2013) 4, pp. 326-358

Purpose – The purpose of this paper is to understand if there is a customer perceived value for shareholders in investing in Islamic stocks, by using KMI30 index of Karachi Stock Exchange as a case study. The findings are then used to devise a conceptual model, highlighting the value of an...

Persistent link: https://www.econbiz.de/10010814959

Marketing an Islamic index: perceived value of KMI30 Index

Sayani, Hameedah; Stephens Balakrishnan, Melodena - In: Management Research Review 36 (2013) 4, pp. 326-358

Purpose – The purpose of this paper is to understand if there is a customer perceived value for shareholders in investing in Islamic stocks, by using KMI30 index of Karachi Stock Exchange as a case study. The findings are then used to devise a conceptual model, highlighting the value of an...

Persistent link: https://www.econbiz.de/10014952195

Gain the most from your marketing spend on loyalty

Balakrishnan, Melodena Stephens - In: Business strategy series 12 (2011) 5, pp. 219-225

Persistent link: https://www.econbiz.de/10009375587

Strategic branding of destinations : a framework

Balakrishnan, Melodena Stephens - In: European journal of marketing : EJM 43 (2009) 5/6, pp. 611-629

Persistent link: https://www.econbiz.de/10009525844

Protecting from brand burn during times of crisis : Mumbai 26/11 ; a case of the Taj Mahal Palace and Tower Hotel

Balakrishnan, Melodena Stephens - In: Management research review 34 (2011) 12, pp. 1309-1333

Persistent link: https://www.econbiz.de/10009425987

Methods to increase research output : some tips looking at the MENA region

Balakrishnan, Melodena Stephens - In: International journal of emerging markets 8 (2013) 3, pp. 215-239

Persistent link: https://www.econbiz.de/10010364244

Etihad Airways : reputation management - an expample of the Eyjafjallajökull Iceland Volcano

Balakrishnan, Melodena Stephens - 2012

Persistent link: https://www.econbiz.de/10011456274

Jumeirah Group : stay different

Balakrishnan, Melodena Stephens - 2012

Persistent link: https://www.econbiz.de/10011456278

Al Ain Dairy : managing demand and supply

Balakrishnan, Melodena Stephens - 2012

Persistent link: https://www.econbiz.de/10011456282

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