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This book presents state-of-the-art research into the application of information and communication technologies to travel and tourism. The range of topics covered is broad, encompassing digital marketing and social media, mobile computing and web design, semantic technologies and recommender...
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This book presents the latest research into the application of information and communication technologies within the travel and tourism sectors. Readers will find insightful contributions on a wide range of topics, including digital marketing, social media and online travel reviews, mobile...
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Purpose – The relevant literature suggests that website designers should consider the needs of their target groups. This study aims to show the importance of certain website content/applications as perceived by specific user segments, and reveal a posteriori segments based on motivational...
Persistent link: https://www.econbiz.de/10014768347
Purpose: This study aims to demonstrate how destination management organizations can fruitfully harvest users’ ideas by facilitating an online idea contest to enhance value creation and innovation processes. The structure of the idea quality, contest-related factors and user-related factors...
Persistent link: https://www.econbiz.de/10012068981
The book investigates user satisfaction with mobile services, the perceived quality of m-commerce products, and the loyalty towards service providers. After introducing the m-commerce value chain and emerging mobile services, the first part examines relevant theories from diffusion of...
Persistent link: https://www.econbiz.de/10011907409
The Push to Talk (PTT) technology has been available for several years. Recently, new specifications and technical innovations based on Internet Protocols utilizing standard cellular packet data bearers have been introduced. This new approach makes Push to Talk a standard service on any cellular...
Persistent link: https://www.econbiz.de/10009467266