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Consumers' Responses to Positi...
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Laczniak, Russell N.
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Muehling, Darrel D.
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of current issues and research in advertising : JCIRA
7
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7
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Consumers' responses to positive and negative comparative advertisements : the moderating effect of current brand usage
Muehling, Darrel D.
;
Laczniak, Russell N.
;
Ehrich, …
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
2
,
pp. 229-246
Persistent link: https://www.econbiz.de/10009770222
Saved in:
2
The effects of tolerance of negativity on consumers' responses to comparative attack advertising
Muehling, Darrel D.
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 703-719
Persistent link: https://www.econbiz.de/10011927582
Saved in:
3
An investigation of consumers' responses to comparative "attack" ads
Vijayalakshmi, Akshaya
;
Muehling, Darrel D.
;
Laczniak, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 760-775
Persistent link: https://www.econbiz.de/10011433654
Saved in:
4
Mothers' Attitudes Toward 900-Number Advertising Directed at Children
Laczniak, Russell N.
;
Muehling, Darrel D.
;
Carlson, Les
- In:
Journal of public policy & marketing : JPP & M ; an …
14
(
1995
)
1
,
pp. 108-116
Persistent link: https://www.econbiz.de/10007084755
Saved in:
5
Advertising Message Involvement: The Role of Enduring and Situational Factors
Laczniak, Russell N.
;
Kempf, DeAnna S.
;
Muehling, Darrel D.
- In:
Journal of current issues and research in advertising : …
21
(
1999
)
1
,
pp. 51-62
Persistent link: https://www.econbiz.de/10008121048
Saved in:
6
Delayed effects of advertising moderated by involvement
Laczniak, Russell N.
;
Muehling, Darrel D.
- In:
Journal of Business Research
20
(
1990
)
3
,
pp. 263-277
Persistent link: https://www.econbiz.de/10005466337
Saved in:
7
That's not how I remember it : willfully ignorant memory for ethical product attribute information
Walker Reczek, Rebecca
;
Irwin, Julie Richt
;
Zane, Daniel M.
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
1
,
pp. 185-207
Persistent link: https://www.econbiz.de/10011883891
Saved in:
8
Willful Ignorance in the Request for Product Attribute Information
Ehrich, Kristine R.
;
Irwin, Julie R.
- In:
Journal of marketing research : JMR
42
(
2005
)
3
,
pp. 266-277
Persistent link: https://www.econbiz.de/10006643244
Saved in:
9
The relative influence of advertising-evoked personal and historical nostalgic thoughts on consumers' brand attitudes
Muehling, Darrel D.
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 98-113
Persistent link: https://www.econbiz.de/10009723422
Saved in:
10
The moderating effect of message response involvement on the processing of comparative and noncomparative advertising
Muehling, Darrel D.
-
1985
Persistent link: https://www.econbiz.de/10004143468
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