The relative influence of advertising-evoked personal and historical nostalgic thoughts on consumers' brand attitudes
Darrel D. Muehling
| Year of publication: |
2013
|
|---|---|
| Authors: | Muehling, Darrel D. |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 19.2013, 2, p. 98-113
|
| Subject: | Werbewirkung | Advertising effects | Geschichte | History | Markenimage | Brand image | Emotion | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009723422