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Impact of customer orientation and ICT use on the perceived performance of rural tourism enterprises

Polo Peña, Ana Isabel; Frías Jamilena, Dolores María; … - In: Journal of travel and tourism marketing 30 (2013) 3/4, pp. 272-289

Persistent link: https://www.econbiz.de/10009775416

The effect of customer orientation on smaller sized service firms and on the market : a multilevel application embracing firms and customers

Polo Peña, Ana Isabel; Frías Jamilena, Dolores María; … - In: Journal of small business management : JSBM ; a joint … 54 (2016) 2, pp. 566-581

Persistent link: https://www.econbiz.de/10011457297

Value co-creation via information and communications technology

Polo Peña, Ana Isabel; Frías Jamilena, Dolores María; … - In: The service industries journal 34 (2014) 13, pp. 1043-1059

Persistent link: https://www.econbiz.de/10010412932

Online marketing strategy and market segmentation in the Spanish rural accommodation sector

Polo Peña, Ana Isabel; Frías Jamilena, Dolores María; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 3, pp. 362-379

Persistent link: https://www.econbiz.de/10011450724

Impact of Market Orientation and ICT on the Performance of Rural Smaller Service Enterprises*

Polo Peña, Ana Isabel; Frías Jamilena, Dolores María; … - In: Journal of small business management : JSBM ; a joint … 49 (2011) 3, pp. 331-361

Persistent link: https://www.econbiz.de/10009167082

The effects of perceived value on loyalty : the moderating effect of market orientation adoption

Polo Peña, Ana Isabel; Frías Jamilena, Dolores María; … - In: Service business 11 (2017) 1, pp. 93-116

Persistent link: https://www.econbiz.de/10011722452

Market orientation adoption in rural tourism : impact on business outcomes and the perceived value

Polo Peña, Ana Isabel; Frías Jamilena, Dolores María - In: International review on public and non-profit marketing 8 (2011) 2, pp. 195-197

This is a summary of the author's European mention PhD Thesis, supervised by Senior Lecturer Dolores María Frías Jamilena, and defended on May 28th, 2010 at the Department of Marketing and Market research of the University of Granada (Spain). In this doctoral thesis it is proposed that...

Persistent link: https://www.econbiz.de/10009424177

Market orientation adoption in rural tourism : impact on business outcomes and the perceived value

Polo Peña, Ana Isabel; Frías Jamilena, Dolores María - In: International review on public and non-profit marketing 8 (2011) 2, pp. 195-197

Persistent link: https://www.econbiz.de/10009885087

Market orientation and business results among small‐scale service firms

Polo Peña, Ana Isabel; Frías Jamilena, Dolores María; … - In: Academia Revista Latinoamericana de Administración 28 (2015) 1, pp. 135-166

Purpose The purpose of this paper is to validate market orientation (MO) and business results scales in an area of significant interest for the literature: namely, service firms of a small and micro‐scale in a market sharing many similarities with Latin America (cultural, social and economic),...

Persistent link: https://www.econbiz.de/10014677047

Validation of a market orientation adoption scale in rural tourism enterprises. Relationship between the characteristics of the enterprise and extent of market orientation adoption

Polo Peña, Ana Isabel; Jamilena, Dolores María Frías; … - In: International journal of hospitality management 31 (2012) 1, pp. 139-152

Persistent link: https://www.econbiz.de/10009819231