Chandrasapth, Koblarp; Yannopoulou, Natalia; Schoefer, Klaus - In: International Marketing Review 38 (2021) 5, pp. 900-926
Purpose: The purpose of this study sets out to examine (1) how have conflicts been conceptualized and operationalized within the context of online consumption communities? (2) what are the main conflict management, resolution strategies and frameworks that have been identified? and (3) what are...