Viral marketing via social networking sites : perceptions of students in a university environment
Ranadeva Jayasekera; Thanos Papadopoulos
| Year of publication: |
2012
|
|---|---|
| Authors: | Jayasekera, Ranadeva ; Papadopoulos, Thanos |
| Published in: |
E-marketing ; Vol. 1. - Hershey, PA : Business Science Reference. - 2012, p. 389-411
|
| Subject: | Hochschule | Higher education institution | Studierende | Students | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009575365