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Multi-period modeling of two-way price commitment under price-dependent demand
Liu, Yong; Qin, Fei; Fry, Michael J.; Raturi, Amitabh S. - In: European journal of operational research : EJOR 221 (2012) 3, pp. 546-556
Persistent link: https://www.econbiz.de/10009563414
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Exploring the impact of initial herd on overfunding in equity crowdfunding
Li, Yijing; Liu, Fei; Fan, Wenjie; Lim, Eric T. K.; … - In: Information & management : the internat. journal of … 59 (2022) 3, pp. 1-10
Persistent link: https://www.econbiz.de/10013197358
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Aging and economic growth : is there a role for a two-child policy in China?
Liu, Yong - In: Economic research 33 (2020) 1,1, pp. 438-455
Persistent link: https://www.econbiz.de/10013173520
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When do third-party product reviews affect firm value and what can firms do? : the case of media critics and professional movie reviews
Chen, Yubo; Liu, Yong; Zhang, Jurui - In: Journal of marketing 76 (2012) 2, pp. 116-134
Persistent link: https://www.econbiz.de/10009737482
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The impact of executives’ perceptions of environmental threats and organizational slack on innovation strategies
Wang, Chengyuan; Luo, Biao; Liu, Yong; Wei, Zhengyun - In: Nankai business review international 7 (2016) 2, pp. 216-230
Persistent link: https://www.econbiz.de/10011567285
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The personal touch of business relationship : a study of the determinants and impact of business friendship
Gao, Weihe; Liu, Yong; Qian, Liping - In: Asia Pacific journal of management : APJM ; a … 33 (2016) 2, pp. 469-498
Persistent link: https://www.econbiz.de/10011583863
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What does it say and who said it? : the contingent effects of online word of mouth in China
Luo, Biao; Zhang, Zheyu; Liu, Yong; Gao, Weihe - In: Nankai business review international 7 (2016) 4, pp. 474-490
Persistent link: https://www.econbiz.de/10011703320
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How to implement informational and emotional appeals in print advertisements : a framework for choosing ad appeals based on advertisers' objectives and targeted demographics
Teichert, Thorsten; Hardeck, Dirk; Liu, Yong; Trivedi, Rohit - In: Journal of advertising research 58 (2018) 3, pp. 363-379
Persistent link: https://www.econbiz.de/10011929132
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Media coverage of climate change and sustainable product consumption : evidence from the hybrid vehicle market
Chen, Yubo; Ghosh, Mrinal K.; Liu, Yong; Zhao, Liang - In: Journal of marketing research 56 (2019) 6, pp. 995-1011
Persistent link: https://www.econbiz.de/10012177775
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Branding cultural products in international markets : a study of Hollywood movies in China
Gao, Weihe; Ji, Li; Liu, Yong; Sun, Qi - In: Journal of marketing 84 (2020) 3, pp. 86-105
Persistent link: https://www.econbiz.de/10012214920