What does it say and who said it? : the contingent effects of online word of mouth in China
Biao Luo, Zheyu Zhang, Yong Liu, Weihe Gao
| Year of publication: |
2016
|
|---|---|
| Authors: | Luo, Biao ; Zhang, Zheyu ; Liu, Yong ; Gao, Weihe |
| Published in: |
Nankai business review international. - Bingley : Emerald, ISSN 2040-8749, ZDB-ID 2549224-X. - Vol. 7.2016, 4, p. 474-490
|
| Subject: | China | Online word-of-mouth | Social distance | Initial attitude | Need-for-cognition | Virales Marketing | Viral marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/NBRI-12-2015-0035 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011703320