The knowledge measure of fuzzy sets (FSs) has drawn greater attention and is still unresolved since it is the complementary idea to fuzzy entropy. The amount of knowledge is important in evaluating fuzzy information. This study proposes an exponential entropy-based knowledge measure for fuzzy...

"People don't decide with their conscious brain, but by instinct. And according to marketing expert Leslie Zane, if you want to promote a product, an idea, or yourself, you have to connect with your audience on an instinctive level. To do this, you need to understand the neuroscience of consumer...