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Lo sviluppo nel retail come modalita’ di internazionalizzazione delle pmi manifatturiere : il caso della moda
Guercini, Simone; Runfola, Andrea - In: Piccola impresa : rivista internazionale di studi e ricerche (2016) 1, pp. 36-52
Persistent link: https://www.econbiz.de/10012219832
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Developing the researcher-manager interface in the case analysis process
Guercini, Simone - In: Management decision : MD 42 (2004) 3, pp. 464-472
Persistent link: https://www.econbiz.de/10006551545
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Matching format strategy and sourcing strategy in clothing retail: a conceptual representation
Guercini, Simone - In: International journal of process management and … (2007) 3, pp. 185-196
Persistent link: https://www.econbiz.de/10008272016
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The integration between marketing and purchasing in the traceability process
Guercini, Simone; Runfola, Andrea - In: Industrial marketing management : the international … 38 (2009) 8, pp. 883-891
Persistent link: https://www.econbiz.de/10008332357
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Relational paths in business network dynamics: Evidence from the fashion industry
Guercini, Simone; Runfola, Andrea - In: Industrial marketing management : the international … 41 (2012) 5, pp. 807-816
Persistent link: https://www.econbiz.de/10010018287
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Processi euristici e marketing imprenditoriale
Guercini, Simone - In: Piccola impresa (2012) 3, pp. 9-29
Persistent link: https://www.econbiz.de/10010118223
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New business models in online hotel distribution : emerging private sales versus leading IDS
Runfola, Andrea; Rosati, Massimo; Guercini, Simone - In: Service business 7 (2013) 2, pp. 183-205
Persistent link: https://www.econbiz.de/10010146465
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Fast fashion companies coping with internationalization : driving the change or changing the model?
Runfola, Andrea; Guercini, Simone - In: Journal of fashion marketing and management 17 (2013) 2, pp. 190-205
Persistent link: https://www.econbiz.de/10010159664
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A strategic supply chain approach: consortium marketing in the Italian leatherwear industry
Guercini, Simone; Woodside, Arch G. - In: Marketing intelligence & planning 30 (2012) 7, pp. 700-717
Persistent link: https://www.econbiz.de/10010027809
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The integration between marketing and purchasing in the traceability process
Guercini, Simone; Runfola, Andrea - In: Industrial marketing management : the international … 38 (2009) 8, pp. 883-892
Persistent link: https://www.econbiz.de/10008889841