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Exploring brand associations : an innovative methodological approach
Camiciottoli, Belinda Crawford; Ranfagni, Silvia; … - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 1092-1112
Persistent link: https://www.econbiz.de/10010388095
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Guanxi and distribution in China : the case of Ferrero Group
Ranfagni, Silvia; Guercini, Simone - In: The international review of retail, distribution and … 24 (2014) 3, pp. 294-310
Persistent link: https://www.econbiz.de/10010366990
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Cognitive source and clothing retail : some results from an empirical research in the Italian fashion market
Guercini, Simone; Ranfagni, Silvia - In: Journal of fashion marketing and management 11 (2007) 3, pp. 398-412
Persistent link: https://www.econbiz.de/10003507335
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Integrating country-of-origin image and brand image in corporate rebranding: the case of China
Guercini, Simone; Ranfagni, Silvia - In: Marketing intelligence & planning 31 (2013) 5, pp. 508-521
Persistent link: https://www.econbiz.de/10010162095
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Defining market approaches in cultural organizations : an analysis of Italian theatres
Guercini, Simone; Ranfagni, Silvia - In: Arts marketing : an international journal ; AM 2 (2012) 1, pp. 52-69
Persistent link: https://www.econbiz.de/10010009348
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Cognitive source and clothing retail : some results from an empirical research in the Italian fashion market
Guercini, Simone; Ranfagni, Silvia - In: Journal of fashion marketing and management 11 (2007) 3, pp. 398-412
Persistent link: https://www.econbiz.de/10009868436
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An online research approach for a dual perspective analysis of brand associations in art museums
Ranfagni, Silvia; Milanesi, Matilde; Guercini, Simone - In: International review on public and non-profit marketing 20 (2023) 1, pp. 149-167
Persistent link: https://www.econbiz.de/10014252137
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Animating business relationships through community social capital : an insight into conviviality
Guercini, Simone; Ranfagni, Silvia - In: Journal of enterprising communities : people and places … 16 (2022) 4, pp. 562-581
Persistent link: https://www.econbiz.de/10013361884
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Decentramento produttivo e processi di internazionalizzazione : casi di imprese di abbigliamento
Ranfagni, Silvia - 2012
Persistent link: https://www.econbiz.de/10010362354
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Cultural-based authenticity and luxury as a bridge to cultural sustainability, social well-being, and innovation : the case of Giuditta Brozzetti's textile workshop
Ranfagni, Silvia - In: The rise of positive luxury : transformative research …, (pp. 61-78). 2022
Persistent link: https://www.econbiz.de/10014232707