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Managing opportunism in a developing interfirm relationship: The interrelationship of calculative and loyalty commitment
Liu, Yi; Su, Chenting; Li, Yuan; Liu, Ting - In: Industrial marketing management : the international … 39 (2010) 5, pp. 844-853
Persistent link: https://www.econbiz.de/10008433455
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How face influences consumption: A comparative study of American and Chinese consumers
Li, Julie Juan; Su, Chenting - In: International journal of market research : JMRS ; the … 49 (2007) 2, pp. 237-256
Persistent link: https://www.econbiz.de/10007613966
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Enabling Guanxi Management in China: A Hierarchical Stakeholder Model of Effective Guanxi
Su, Chenting; Mitchell, Ronald K.; Sirgy, M.Joseph - In: Journal of business ethics : JOBE 71 (2007) 3, pp. 301-320
Persistent link: https://www.econbiz.de/10007593792
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Dealing with Institutional Distances in International Marketing Channels: Governance Strategies That Engender Legitimacy and Efficiency
Yang, Zhilin; Su, Chenting; Fam, Kim-Shyan - In: Journal of marketing 76 (2012) 3, pp. 41-56
Persistent link: https://www.econbiz.de/10009972105
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Understanding Asian business strategy: Modeling institution-based legitimacy-embedded efficiency
Yang, Zhilin; Su, Chenting - In: Journal of business research : JBR 66 (2013) 12, pp. 2369-2374
Persistent link: https://www.econbiz.de/10010181274
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Student Complaint Behavior Based on Power Perception: A Taxonomy
Su, Chenting; Bao, Yeqing - In: Services marketing quarterly 22 (2001) 3, pp. 43-62
Persistent link: https://www.econbiz.de/10007040373
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Face consciousness and risk aversion: Do they affect consumer decision-making?
Bao, Yeqing; Zhou, Kevin Zheng; Su, Chenting - In: Psychology & marketing 20 (2003) 8, pp. 733
Persistent link: https://www.econbiz.de/10006968378
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Harmonizing conflict in husband–wife purchase decision making: perceived fairness and spousal influence dynamics
Su, Chenting; Zhou, Kevin Zheng; Zhou, Nan; Li, Julie Juan - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 378-394
Persistent link: https://www.econbiz.de/10008082571
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Market orientation, job satisfaction, product quality, and firm performance: evidence from China
Zhou, Kevin Zheng; Li, Julie Juan; Zhou, Nan; Su, Chenting - In: Strategic management journal 29 (2008) 9, pp. 985-1000
Persistent link: https://www.econbiz.de/10008085662
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Does Relationship Quality Matter in Consumer Ethical Decision Making? Evidence from China
Liu, Zhiqiang; Zeng, Fue; Su, Chenting - In: Journal of business ethics : JOBE 88 (2010) 3, pp. 483-497
Persistent link: https://www.econbiz.de/10009135844