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Corporate communication management : a framework based on decision-making with reference to communication resources
Siano, Alfonso; Vollero, Agostino; Confetto, Maria Giovanna - In: Journal of marketing communications 19 (2013) 3, pp. 151-167
Persistent link: https://www.econbiz.de/10009774225
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The role of physical metaphors for decision-making in integrated corporate communication
Siano, Alfonso; Vollero, Agostino; Della Volpe, Maddalena; … - In: The Bottom Line 31 (2018) 1, pp. 42-55
Persistent link: https://www.econbiz.de/10012066622
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Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso; Confetto, Maria Giovanna; Vollero, Agostino - In: Journal of Product & Brand Management 31 (2021) 1, pp. 110-126
Purpose: In the democratic digital environment, brand managers frequently deal with the unauthorized use of the brand by third parties. The phenomenon, known as brand hijacking, has been treated in different and sometimes conflicting ways in the academic and professional literature. The aim of...
Persistent link: https://www.econbiz.de/10012641080
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Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso; Confetto, Maria Giovanna; Vollero, Agostino - In: The journal of product & brand management 31 (2022) 1, pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
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A comparative analysis between US and Italian food companies on stakeholder realtionship via websites
Siano, Alfonso (contributor); Siglioccolo, Mario (contributor) - In: International journal of electronic customer … 4 (2010) 2, pp. 180-195
Persistent link: https://www.econbiz.de/10003974043
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Museum communication : towards a framework for resource-holder relations management
Siano, Alfonso; Siglioccolo, Mario; Tuccillo, Carmela; … - In: Handbook of research on management of cultural products …, (pp. 151-179). 2014
Persistent link: https://www.econbiz.de/10010348386
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The relationships between cultural institutions and companies : from donations to strategic partnerships
Siano, Alfonso; Siglioccolo, Mario; Tuccillo, Carmela; … - In: Handbook of research on management of cultural products …, (pp. 126-150). 2014
Persistent link: https://www.econbiz.de/10010348388
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Exploring services provided by top Italian museums websites : what are they used for?
Siglioccolo, Mario; Perano, Mirko; Siano, Alfonso; … - In: International journal of electronic marketing and … 7 (2016) 2, pp. 141-158
Persistent link: https://www.econbiz.de/10011643580
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A comparative analysis between US and Italian food companies on stakeholder realtionship via websites
Siano, Alfonso; Siglioccolo, Mario; Palazzo, Maria - In: International journal of electronic customer … 4 (2010) 2, pp. 180-195
Persistent link: https://www.econbiz.de/10009887558
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Rubbish emergency impact on in‐bound tourism demand and on the number of visitors to museums
Siano, Alfonso; Siglioccolo, Mario - In: International Journal of Culture, Tourism and … 5 (2011) 1, pp. 69-79
Purpose – This study aims to assess whether or not the weight of the impact of the recent rubbish emergency in the Province of Naples (Italy) causes a temporary impact inbound tourism demand and the number of visitors to museums situated in the Province. Design/methodology/approach – The...
Persistent link: https://www.econbiz.de/10014768291