Siano, Alfonso; Palazzo, Maria; Foroudi, Pantea; … - In: The Bottom Line 30 (2017) 3, pp. 186-194
Purpose The aim of this conceptual paper is to review Bernstein’s communication wheel to make it a tool that can be used in the selection of a corporate communication mix. Design/methodology/approach A critical analysis of Bernstein’s communication wheel shows it to be a checklist, a...