Showing 41 - 50 of 78
Persistent link: https://www.econbiz.de/10015072530
Purpose The purpose of this paper is to analyse the engagement of chief executive officers (CEOs) in corporate communication and focus on how their approach to communication develops in relation to the longevity of their tenure. The paper also explores how founder centrality is linked to the...
Persistent link: https://www.econbiz.de/10014692264
Purpose The aim of this conceptual paper is to review Bernstein’s communication wheel to make it a tool that can be used in the selection of a corporate communication mix. Design/methodology/approach A critical analysis of Bernstein’s communication wheel shows it to be a checklist, a...
Persistent link: https://www.econbiz.de/10014686918
Purpose – The purpose of this paper is to identify convergent elements between corporate reputation and financial resources. The paper seeks to draw parallels between corporate reputation management and corporate financial management in order to define common management principles....
Persistent link: https://www.econbiz.de/10014691743
Purpose: The objective of this paper is to propose a taxonomy of sustainability communication (SC) topics that provide digital content managers with a guide for setting a sustainability content agenda and for fostering stakeholder engagement mechanisms on environmental, social and economic...
Persistent link: https://www.econbiz.de/10012414239
Purpose: For companies that intend to respond to the modern conscious consumers' needs, a great competitive advantage is played on the ability to incorporate sustainability messages in marketing communications. The aim of this paper is to address this important priority in the web context,...
Persistent link: https://www.econbiz.de/10012642296
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Persistent link: https://www.econbiz.de/10000913048
Purpose: The purpose of this paper is to explore the increased research attention gained by sustainability in food supply chain management. Although previous review studies have focused on aspects such as traceability, food safety, and performance measurement, sustainability has rarely been...
Persistent link: https://www.econbiz.de/10012813173