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Brand management
88
Markenführung
88
Consumer behaviour
73
Konsumentenverhalten
73
Corporate reputation
49
Firmenimage
49
Brand image
35
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35
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28
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26
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25
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25
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25
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25
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376
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21
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2
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Woodside, Arch G.
204
Melewar, T. C.
164
Bang, Nguyen
36
Woodside, Arch
33
Foroudi, Pantea
31
Dennis, Charles
24
Gupta, Suraksha
14
Martin, Drew
13
Sharifah Faridah Syed Alwi
11
Gupta, Samir
10
Jin, Zhongqi
9
Bartholmé, Roland H.
8
Megehee, Carol M.
8
Marshall, Roger
7
Baxter, Roger
5
Bernal, Pedro Mir
5
Dinnie, Keith
5
Dubelaar, Chris
5
Huan, Tzung-cheng
5
Hussain, Shahzeb
5
Kitchen, Philip J.
5
Ko, Eunju
5
Lloyd, Stephen
5
Navare, Jyoti
5
Quaddus, Mohammed
5
Ageeva, Elena
4
Akrout, Houcine
4
Bradmore, Don
4
Chen, Junsong
4
Cohen, Geraldine
4
De Villiers, Rouxelle
4
Foroudi, Mohammad Mahdi
4
Hemsley-Brown, Jane
4
Ismail, Ahmed Rageh
4
McIntyre, Charles
4
Prentice, Catherine
4
Sood, Suresh
4
Srivoravilai, Nopporn
4
Yu, Xiaoyu
4
Zha, Dongmei
4
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Springer International Publishing
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Journal of business research : JBR
46
Advances in business marketing and purchasing
27
Industrial marketing management : the international journal for industrial and high-tech firms
15
Advances in culture, tourism and hospitality research
13
Psychology & marketing
13
The marketing review
12
Qualitative market research : an international journal
11
Emerald insight
10
International Journal of Culture, Tourism and Hospitality Research
10
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9
European journal of marketing : EJM
8
International studies of management and organization
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
The journal of brand management : an international journal
7
The journal of business & industrial marketing
7
Journal of business-to-business marketing
6
Journal of marketing management : MM
6
Building corporate identity, image and reputation in the digital era
5
International journal of business and economics
5
Australasian marketing journal
4
Corporate communications : an international journal
4
Corporate reputation review : an international journal
4
Journal of marketing communications
4
Journal of world business : JWB
4
International journal of contemporary hospitality management
3
Journal of general management
3
Journal of innovation & knowledge : JIK
3
Journal of retailing and consumer services
3
Journal of strategic marketing
3
Routledge studies in marketing
3
The complexity turn : cultural, management, and marketing applications
3
The complexity turn : cultural, management, and marketing applications
3
Advances in Business Marketing and Purchasing Ser.
2
Business-to-business brand management : theory, research and executive case study exercises
2
Consumer behavior in tourism and hospitality research
2
Corporate reputation review
2
EuroMed journal of business
2
Facets of corporate identity, communication, and reputation
2
International journal of business and globalisation : IJBG
2
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ECONIS (ZBW)
354
OLC EcoSci
20
Other ZBW resources
17
BASE
4
USB Cologne (EcoSocSci)
2
RePEc
1
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101
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
102
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
103
Corporate branding, identity, image and reputation : current and future trends, developments and challenges
Melewar, T. C.
;
Foroudi, Pantea
;
Jin, Zhongqi
- In:
Journal of business research : JBR
117
(
2020
),
pp. 672-674
Persistent link: https://www.econbiz.de/10012288081
Saved in:
104
Introduction to the special issue of the 3rd International Colloquium on design, branding and marketing
Dilmperi, Athina
;
McIntyre, Charles
;
Dennis, Charles
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012269082
Saved in:
105
Place/nation branding and marketing : rethinking synergies and relations
Foroudi, Pantea
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 595-596
Persistent link: https://www.econbiz.de/10012257660
Saved in:
106
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
107
Digital society and corporate reputation : towards the next generation of insights : editorial
Sharifah Faridah Syed Alwi
;
Melewar, T. C.
;
Cuomo, …
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 129-132
Persistent link: https://www.econbiz.de/10012296181
Saved in:
108
A holistic framework of corporate website favourability
Ageeva, Elena
;
Foroudi, Pantea
;
Melewar, T. C.
;
Bang, Nguyen
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
Saved in:
109
Special issue: digital society and corporate reputation : towards the next generation of insights
Sharifah Faridah Syed Alwi
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012296213
Saved in:
110
A framework of brand-centred training and development activities, transformational leadership and employee brand support in higher education
Narissara Sujchaphong
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 143-159
Persistent link: https://www.econbiz.de/10012298759
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