Narrow search
Showing 111 - 120 of 382
Cover Image
Corporate branding, identity, image and reputation : current and future trends, developments and challenges
Melewar, T. C.; Foroudi, Pantea; Jin, Zhongqi - In: Journal of business research : JBR 117 (2020), pp. 672-674
Persistent link: https://www.econbiz.de/10012288081
Cover Image
What makes Airbnb likeable? : exploring the nexus between service attractiveness, country image, perceived authenticity and experience from a social exchange theory perspective wit...
Akarsu, Tugra Nazlil; Foroudi, Pantea; Melewar, T. C. - In: International journal of hospitality management 91 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012389110
Cover Image
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora; Dennis, Charles; Melewar, T. C. - In: Journal of business research : JBR 119 (2020), pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Cover Image
Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona; Pantano, Eleonora; Bilotta, Eleonora; … - In: Journal of business research : JBR 119 (2020), pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
Cover Image
Introduction: Building corporate identity, image and reputation in the digital era
Melewar, T. C.; Dennis, Charles; Foroudi, Pantea - In: Building corporate identity, image and reputation in …, (pp. 3-8). 2022
Persistent link: https://www.econbiz.de/10012609365
Cover Image
Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei; Foroudi, Pantea; Jin, Zhongqi; Melewar, T. C. - In: Building corporate identity, image and reputation in …, (pp. 140-168). 2022
Persistent link: https://www.econbiz.de/10012609379
Cover Image
An assessment of customer experience concept : looking back to move forward
Zha, Dongmei; Marvi, Reza; Foroudi, Pantea; Dennis, Charles - In: Building corporate identity, image and reputation in …, (pp. 260-288). 2022
Persistent link: https://www.econbiz.de/10012609400
Cover Image
Employee occupational identity
Jerez-Jerez, Maria J.; Melewar, T. C.; Foroudi, Pantea - In: Building corporate identity, image and reputation in …, (pp. 289-306). 2022
Persistent link: https://www.econbiz.de/10012609401
Cover Image
Societal corporate branding and political discourse : where brand ethics meets with consumers' clicktivism
Gambetti, Rossella; Biraghi, Silvia; Melewar, T. C.; … - In: Building corporate identity, image and reputation in …, (pp. 415-443). 2022
Persistent link: https://www.econbiz.de/10012609409
Cover Image
Exploring Czechs' and Greeks' mental associations of London : a tourist destination or a place to live in?
Stylidis, Dimitrios; Cherifi, Barbora; Melewar, T. C. - In: Journal of destination marketing & management 19 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012548402