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Constituents and consequences of smart customer experience in retailing
Roy, Sanjit; Balaji, M. S.; Sadeque, Saalem; Bang, Nguyen; … - In: Technological forecasting & social change : an … 124 (2017), pp. 257-270
Persistent link: https://www.econbiz.de/10011899384
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What makes Airbnb likeable? : exploring the nexus between service attractiveness, country image, perceived authenticity and experience from a social exchange theory perspective wit...
Akarsu, Tugra Nazlil; Foroudi, Pantea; Melewar, T. C. - In: International journal of hospitality management 91 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012389110
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The role of technology advancement in managing business and establishing corporate brand image : conception, challenges, and commendation in logistics and transport sector
Rahman, Nor Aida Abdul; Melewar, T. C.; Foroudi, Pantea; … - In: Corporate Branding in Logistics and Transportation : …, (pp. 26-41). 2024
Persistent link: https://www.econbiz.de/10014536306
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Measuring visual identity : a multi-construct study
Melewar, T. C. - In: Corporate communications : an international journal 6 (2001) 1, pp. 36-41
Persistent link: https://www.econbiz.de/10008715325
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Remodelling the corporate visual identity construct: A reference to the sensory and auditory dimension
Bartholmé, Roland H.; Melewar, T. C. - In: Corporate communications : an international journal 16 (2011) 1, pp. 53-65
Persistent link: https://www.econbiz.de/10008786029
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In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes
Balabanis, George; Mueller, Rene Dentiste; Melewar, T. C. - In: International journal of business and globalisation : IJBG 1 (2007) 3, pp. 328-344
Persistent link: https://www.econbiz.de/10009883194
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EU enlargement : a case study of branding standardisation
Melewar, T. C.; Hayday, David; Gupta, Suraksha; Cohen, … - In: EuroMed journal of business 3 (2008) 2, pp. 179-201
Persistent link: https://www.econbiz.de/10009890601
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Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
Rahman, Nor Aida Abdul (ed.); Melewar, T. C. (ed.);  … - 2024
Persistent link: https://www.econbiz.de/10014515349
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Adding new dimensions to corporate identity management and corporate communication : exploring the sensory perspective
Bartholmé, Roland H.; Melewar, T. C. - In: The marketing review 9 (2009) 2, pp. 155-169
Persistent link: https://www.econbiz.de/10009853149
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Value marketing through corporate reputation: An empirical investigation of Thai hospitals
Srivoravilai, Nopporn; Melewar, T. C.; Liu, Martin; … - In: Journal of marketing management : MM 27 (2011) 3, pp. 243-269
Persistent link: https://www.econbiz.de/10008884649