EU enlargement : a case study of branding standardisation
T. C. Melewar; David Hayday and Suraksha Gupta and Geraldine Cohen
| Year of publication: |
2008
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| Authors: | Melewar, T. C. ; Hayday, David ; Gupta, Suraksha ; Cohen, Geraldine |
| Published in: |
EuroMed journal of business. - Bingley : Emerald, ISSN 1450-2194, ZDB-ID 25092054. - Vol. 3.2008, 2, p. 179-201
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009890601