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Exploring Czechs' and Greeks' mental associations of London : a tourist destination or a place to live in?

Stylidis, Dimitrios; Cherifi, Barbora; Melewar, T. C. - In: Journal of destination marketing & management 19 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012548402

Introduction: Building corporate identity, image and reputation in the digital era

Melewar, T. C.; Dennis, Charles; Foroudi, Pantea - In: Building corporate identity, image and reputation in …, (pp. 3-8). 2022

Persistent link: https://www.econbiz.de/10012609365

Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction

Zha, Dongmei; Foroudi, Pantea; Jin, Zhongqi; Melewar, T. C. - In: Building corporate identity, image and reputation in …, (pp. 140-168). 2022

Persistent link: https://www.econbiz.de/10012609379

An assessment of customer experience concept : looking back to move forward

Zha, Dongmei; Marvi, Reza; Foroudi, Pantea; Dennis, Charles - In: Building corporate identity, image and reputation in …, (pp. 260-288). 2022

Persistent link: https://www.econbiz.de/10012609400

Employee occupational identity

Jerez-Jerez, Maria J.; Melewar, T. C.; Foroudi, Pantea - In: Building corporate identity, image and reputation in …, (pp. 289-306). 2022

Persistent link: https://www.econbiz.de/10012609401

Societal corporate branding and political discourse : where brand ethics meets with consumers' clicktivism

Gambetti, Rossella; Biraghi, Silvia; Melewar, T. C.; … - In: Building corporate identity, image and reputation in …, (pp. 415-443). 2022

Persistent link: https://www.econbiz.de/10012609409

Islamic marketing and branding : theory and practice

Alwi, Sharifah Faridah Syed (ed.); Melewar, T. C. (ed.) - 2018 - First Edition.

Introduction chapter / S.F. Syed Alwi and TC Melewar -- Branding and corporate marketing -- Corporate brands and marketing strategy / Jonathan A. J. Wilson and Jonathan Liu -- Islamic products and services : the concept of halal and certification bodies / Kaouther Kooli -- Islam and the...

Persistent link: https://www.econbiz.de/10013180049

Strategic brand management in higher education

Nguyen, Bang (ed.); Melewar, T. C. (ed.); … - 2019

Introduction to strategic brand management in higher education / Bang Nguyen, TC Melewar, and Jane Hemsley-Brown -- PART I: Strategy -- Co-creating brand identity: The case of UK higher education / Julie Robson, Sanjit Kumar Roy, Chris Chapleo and Hsiao Sophie Yang -- Organisational culture in...

Persistent link: https://www.econbiz.de/10013180311

Making sense of sensory brand experience : constructing an integrative framework for future research

Zha, Dongmei; Foroudi, Pantea; Jin, Zhongqi; Melewar, T. C. - In: International journal of management reviews 24 (2022) 1, pp. 130-167

Persistent link: https://www.econbiz.de/10012795396

Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach

Hussain, Shahzeb; Melewar, T. C.; Priporas, … - In: Corporate reputation review 24 (2021) 4, pp. 247-262

Persistent link: https://www.econbiz.de/10012666334

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