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Customer betrayal and retaliation : when your best customers become your worst enemies
Grégoire, Yany; Fisher, Robert J. - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 247-261
Persistent link: https://www.econbiz.de/10003725646
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SOCO's impact on individual sales performance : the integration of selling skills as a missing link
Wachner, Trent; Plouffe, Christopher R.; Grégoire, Yany - In: Industrial marketing management : the international … 38 (2009) 1, pp. 32-44
Persistent link: https://www.econbiz.de/10003810414
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The limited effects of power on satisfaction with joint consumption decisions
Fisher, Robert J.; Grégoire, Yany - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 277-289
Persistent link: https://www.econbiz.de/10009259711
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Ingredient branding and feedback effects : the impact of product outcomes, initial parent brand strength asymmetry, and parent brand role
Radighieri, Jeffrey P.; Mariadoss, Babu John; … - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 123-138
Persistent link: https://www.econbiz.de/10010367219
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How a firm's best versus normal customers react to compensation after a service failure
Gelbrich, Katja; Gäthke, Jana; Grégoire, Yany - In: Journal of business research : JBR 69 (2016) 10, pp. 4331-4339
Persistent link: https://www.econbiz.de/10011554578
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How much compensation should a firm offer for a flawed service? : an examination of the nonlinear effects of compensation on satisfaction
Gelbrich, Katja; Gäthke, Jana; Grégoire, Yany - In: Journal of service research : JSR 18 (2015) 1, pp. 107-123
Persistent link: https://www.econbiz.de/10010483434
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How do observers react to companies' humorous responses to online public complaints?
Béal, Mathieu; Grégoire, Yany - In: Journal of service research 25 (2022) 2, pp. 242-259
Persistent link: https://www.econbiz.de/10013268018
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Inbound open innovation for enhanced performance : enablers and opportunities
Sisodiya, Sanjay R.; Johnson, Jean L.; Grégoire, Yany - In: Industrial marketing management : the international … 42 (2013) 5, pp. 836-849
Persistent link: https://www.econbiz.de/10010211298
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A systematic review of brand transgression, service failure recovery and product-harm crisis : integration and guiding insights
Khamitov, Mansur; Grégoire, Yany; Suri, Anshu - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 519-542
Persistent link: https://www.econbiz.de/10012290970
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Consumer resistance : from anti-consumption to revenge
Nepomuceno, Marcelo Vinhal; Rohani, Mina; Grégoire, Yany - In: Consumer perception of product risks and benefits, (pp. 345-364). 2017
Persistent link: https://www.econbiz.de/10011653730