Consumer resistance : from anti-consumption to revenge
Year of publication: |
[2017]
|
---|---|
Authors: | Nepomuceno, Marcelo Vinhal ; Rohani, Mina ; Grégoire, Yany |
Published in: |
Consumer perception of product risks and benefits. - Cham, Switzerland : Springer, ISBN 978-3-319-50528-2. - 2017, p. 345-364
|
Subject: | Konsumentenboykott | Consumer boycott | Konsumentenverhalten | Consumer behaviour |
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