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To stimulate product reviews, many large e-commerce platforms have launched reviewer incentive programs in which free products are provided to reviewers in exchange for them generating reviews on the received free products (incentivized reviews). Prior studies explored the effects of incentives...
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Online service recovery tools such as managerial responses are increasingly used by service providers to address customer concerns in online WOM platforms. In this paper, we analyze the effectiveness of such online service recovery effort on customer satisfaction using data retrieved from a...
Persistent link: https://www.econbiz.de/10013146899
Both stock recommendations from sell-side analysts and online user generated content from crowds have great significance in the stock market. We examine and compare different effects of analyst attitude and crowd sentiment on stock prices in this study with data from CSMAR. By estimating a...
Persistent link: https://www.econbiz.de/10012831535
One fundamental economic challenge in social gaming is how to monetize players. We address this problem from the lens of social influence. Specifically, we examine how players' paying behaviors in a social game are associated with their pure friends and Simmelian-tie friends. Analyzing a...
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