Devi, Kritika; Singh, Gurmeet; Naz, Rafia - In: Journal of Information & Knowledge Management (JIKM) 12 (2013) 01, pp. 1350009-1
The purpose of this paper is to highlight the benefits of using Marketing Information System (MkIS) for Small and Medium Enterprises (SMEs) in Fiji. The paper comprises of quantitative data, which is comprehensively analysed statistically. Structured questionnaire was used to collect data from...