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Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz; Brem, Alexander; Ivens, Björn - In: Marketing intelligence & planning 32 (2014) 2, pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
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Editorial: Special issue on open innovation and the integration on suppliers part one
Brem, Alexander - In: International journal of innovation management 14 (2010) 4, pp. 5-7
Persistent link: https://www.econbiz.de/10008663050
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Linking innovation and entrepreneurship : literature overview and introduction of a process-oriented framework
Brem, Alexander - In: International journal of entrepreneurship and … 14 (2011) 1, pp. 6-35
Persistent link: https://www.econbiz.de/10009230366
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Creativity and routine : conceptual considerations on managing organisational ambidexterity in entrepreneurial ventures
Brem, Alexander - In: International journal of entrepreneurship and … 21 (2017) 3, pp. 261-273
Persistent link: https://www.econbiz.de/10011737674
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The boundaries of innovation and entrepreneurship : conceptual background and essays on selected theoretical an empirical aspects
Brem, Alexander - 2008 - 1. ed.
Persistent link: https://www.econbiz.de/10003591396
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Product development in the automotive industry : crucial success drivers for technological innovations
Gerhard, Daniel; Brem, Alexander; Voigt, Kai-Ingo - In: International journal of technology marketing : IJTMkt 3 (2008) 3, pp. 203-222
Persistent link: https://www.econbiz.de/10003764282
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User-centric innovations in new product development - systematic identification of lead user harnessing interactive and collaborative online-tools
Bilgram, Volker; Brem, Alexander; Voigt, Kai-Ingo - In: International journal of innovation management 12 (2008) 3, pp. 419-458
Persistent link: https://www.econbiz.de/10003773695
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Implementierung eines Integrierten Ideenmanagements unter besonderer Berücksichtigung anreiz- und motivationstheoretischer Aspekte : eine explorative Studie
Brem, Alexander; Ziegler, Sabine - In: Ideenmanagement : Zeitschrift für Vorschlagswesen und … 35 (2009) 2, pp. 35-45
Persistent link: https://www.econbiz.de/10003825307
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Special issue : R&D, innovation and marketing : how to convince internal and external stakeholders of technological innovations
Brem, Alexander (contributor) - 2009
Persistent link: https://www.econbiz.de/10003881748
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Special issue: Open innovation and the integration of suppliers ; Pt. 1
Brem, Alexander (contributor) - 2010
Persistent link: https://www.econbiz.de/10008663052