Bouwman, Harry; Carlsson, Christer; Carlsson, Joanna; … - International Telecommunications Society (ITS) - 2014
In this paper we will discuss Nokia's struggle to find a sustainable approach to the Smartphone market. The findings are based on (i) a review of Nokia's history, and specifically on how Nokia dealt with introducing new, more or less smart handsets, (ii) on interviews with managers from Nokia...