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Sharing tourism experiences in social media : a literature review and a set of suggested business strategies
Sotiriadis, Marios D. - In: International journal of contemporary hospitality management 29 (2017) 1, pp. 179-225
Persistent link: https://www.econbiz.de/10011611135
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Thematic framework of online review research : a systematic analysis of contemporary literature on seven major hospitality and tourism journals
Kwok, Linchi; Xie, Karen L.; Richards, Tori - In: International journal of contemporary hospitality management 29 (2017) 1, pp. 307-354
Persistent link: https://www.econbiz.de/10011611214
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Consumers' concerns with how they are researched online
Moraes, Caroline - In: Business & professional ethics journal 36 (2017) 1, pp. 79-101
Persistent link: https://www.econbiz.de/10011687837
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The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul; Rahman, Zillur - In: Management decision : MD 54 (2016) 8, pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431
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Social impact theory : an examination of how immediacy operates as an influence upon social media interaction in Facebook fan pages
Perez-Vega, Rodrigo; Waite, Kathryn; O'Gorman, Kevin - In: The marketing review 16 (2016) 3, pp. 299-321
Persistent link: https://www.econbiz.de/10011597016
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What drives travelers' adoption of user-generated content? : a literature review
Ukpabi, Dandison C.; Karjaluoto, Heikki - In: Tourism management perspectives : TMP 28 (2018), pp. 251-273
Persistent link: https://www.econbiz.de/10011942716
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Social media research in and of India : a snapshot
Ilavarasan, P. Vigneswara - In: Emerging markets from a multidisciplinary perspective : …, (pp. 135-148). 2018
Persistent link: https://www.econbiz.de/10011825150
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Corporate Facebook posts in the UK and Greece : a content analysis
Riskos, Kyriakos; Hatzithomas, Leonidas; Boutsouki, … - In: International journal of internet marketing and … 11 (2017) 3, pp. 233-251
Persistent link: https://www.econbiz.de/10011844779
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Digital, Social Media, and Mobile Marketing in industrial buying : still in need of customer segmentation? : empirical evidence from Poland and Germany
Müller, Julian M.; Pommeranz, Benjamin; Weisser, Julia; … - In: Industrial marketing management : the international … 73 (2018), pp. 70-83
Persistent link: https://www.econbiz.de/10011904670
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"Please write a (great) online review for my hotel!" : guests' reactions to solicited reviews
Magno, Francesca; Cassia, Fabio; Bruni, Attilio - In: Journal of vacation marketing : an international journal 24 (2018) 2, pp. 148-158
Persistent link: https://www.econbiz.de/10011876212