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Brand management
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Greyser, Stephen A.
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ECONIS (ZBW)
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Conflicts of college conference realignment : pursuing revenue, preserving tradition, and assessing the future
Kogan, Vadim
;
Greyser, Stephen A.
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2014
Persistent link: https://www.econbiz.de/10010258683
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"The globalization of markets" : a retrospective with Theodore Levitt
Greyser, Stephen A.
- In:
The global market : developing a strategy to manage …
,
(pp. 31-36)
.
2004
Persistent link: https://www.econbiz.de/10002120044
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Corporate brand reputation and brand crisis management
Greyser, Stephen A.
- In:
Management decision : MD
47
(
2009
)
4
,
pp. 590-602
Persistent link: https://www.econbiz.de/10009524549
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Advertising in America : the consumer view
Bauer, Raymond Augustine
;
Greyser, Stephen A.
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1968
Persistent link: https://www.econbiz.de/10000655505
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5
Monarchies as corporate brands
Balmer, John M. T.
;
Greyser, Stephen A.
;
Urde, Mats
-
2006
Persistent link: https://www.econbiz.de/10003374067
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Aligning identity and strategy : corporate branding at British Airways in the late 20th century
Balmer, John M. T.
;
Stuart, Helen
;
Greyser, Stephen A.
- In:
California management review
51
(
2008/09
)
3
,
pp. 6-23
Persistent link: https://www.econbiz.de/10003907463
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Corporate brands with a heritage
Urde, Mats
;
Greyser, Stephen A.
;
Balmer, John M. T.
- In:
The journal of brand management : an international journal
15
(
2007/08
)
1
,
pp. 4-19
Persistent link: https://www.econbiz.de/10003541530
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From-home shopping : where is it leading?
May, Eleanor G.
;
Greyser, Stephen A.
-
2012
Persistent link: https://www.econbiz.de/10009628626
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9
Corporate sponsorship in culture : a case of partnership in relationship building and collaborative marketing by a global financial institution and a major art museum
Lund, Ragnar
;
Greyser, Stephen A.
-
2015
Persistent link: https://www.econbiz.de/10011543534
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The corporate brand identity and reputation matrix : the case of the Nobel Pirze
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 89-117
Persistent link: https://www.econbiz.de/10011482901
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