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"Impact of T. V. advertisement...
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Consumer behaviour
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Jain, Amit
47
Malik, Garima
37
Thiétart, Raymond-Alain
9
Chadha, Alka
5
Mehdi, Ali
5
Guptha, Ch. Abhinav
3
Banerjee, Chitresh
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Université Paris-Dauphine (Paris IX)
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Indian Council for Research on International Economic Relations (ICRIER)
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International journal of economic issues : IJEI
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ECONIS (ZBW)
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RePEc
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"Impact of T. V. advertisement and sales promotion on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
8
(
2015
)
2
,
pp. 79-84
Persistent link: https://www.econbiz.de/10011453705
Saved in:
2
"Impact of T. V. Advertisement and sales promotion on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
9
(
2016
)
2
,
pp. 171-176
Persistent link: https://www.econbiz.de/10011645683
Saved in:
3
"Impact of T. V. advertisement and sales promotion on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
Economics & finance notes
5
(
2016
)
1/2
,
pp. 81-86
Persistent link: https://www.econbiz.de/10011645785
Saved in:
4
"Impact of T.V. advertisement and sales promotion on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International economics & finance journal : (IEFJ)
13
(
2018
)
1
,
pp. 81-86
Persistent link: https://www.econbiz.de/10011989401
Saved in:
5
Impact of T.V. advertisement and sales promotion on FMCG in rural India
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
10
(
2017
)
2
,
pp. 187-192
Persistent link: https://www.econbiz.de/10011925112
Saved in:
6
"Impact of T. V. advertisement and sales promotion on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
12
(
2019
)
1
,
pp. 87-91
Persistent link: https://www.econbiz.de/10012429851
Saved in:
7
The unethical practices of food advertisements targeted at children : a parental viewpoint
Malik, Garima
- In:
The IUP journal of marketing management : IJMM
11
(
2012
)
2
,
pp. 46-61
Persistent link: https://www.econbiz.de/10009573165
Saved in:
8
Impact of promotional campaigns featuring kids on the purchase behavior of customers
Malik, Garima
;
Guptha, Ch. Abhinav
- In:
The IUP journal of marketing management : IJMM
12
(
2013
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10009723486
Saved in:
9
Impact of celebrity endorsements and brand mascots on consumer buying behavior
Malik, Garima
;
Guptha, Ch. Abhinav
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 128-143
Persistent link: https://www.econbiz.de/10010380436
Saved in:
10
FinTech effect : measuring impact of FinTech adoption on banks' profitability
Singh, Renu
;
Malik, Garima
;
Jain, Vipin
- In:
International journal of management practice : IJMP
14
(
2021
)
4
,
pp. 411-427
Persistent link: https://www.econbiz.de/10012599635
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