The unethical practices of food advertisements targeted at children : a parental viewpoint
Year of publication: |
2012
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Authors: | Malik, Garima |
Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 11.2012, 2, p. 46-61
|
Subject: | Werbung | Advertising | Kinder | Children | Zielgruppe | Target group | Unternehmensethik | Business ethics | Ernährungsindustrie | Food industry | Indien | India |
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