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Management von vertikalen Innovationsnetzwerken in der Investitionsgüterindustrie - Ergebnisse einer empirischen Untersuchung
Huber, Frank; Fischer, Bettina; Herrmann, Andreas - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 62 (2010) 1, pp. 104-131
Persistent link: https://www.econbiz.de/10003933967
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Management von Kundenbeziehungen durch Brand Communities
Herrmann, Andreas; Algesheimer, René; Landwehr, Jan … - In: Management von Kundenbeziehungen : Perspektiven - …, (pp. 469-484). 2010
Persistent link: https://www.econbiz.de/10003934484
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The moderating effect of manipulative intent and cognitive resources on the evaluation of narrative ads
Wentzel, Daniel; Tomczak, Torsten; Herrmann, Andreas - In: Psychology & marketing 27 (2010) 5, pp. 510-530
Persistent link: https://www.econbiz.de/10003972426
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Preface: Pricing in electronic markets and networks
Spann, Martin; Herrmann, Andreas; Sprott, David E. - In: Electronic markets : the international journal on … 20 (2010) 2, pp. 83-84
Persistent link: https://www.econbiz.de/10003977221
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Verankerung von Markenwerten im Produktdesign
Landwehr, Jan Rüdiger; Stadler, Rupert; Herrmann, Andreas - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 63 (2011) 2, pp. 189-212
Persistent link: https://www.econbiz.de/10008909030
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Auf den Rangplatz kommt es an : Wirkung der Rangfolge von Produkten auf das Entscheidungsverhalten
Leesch, Carina; Herrmann, Andreas; Landwehr, Jan R. - In: Journal of business economics : JBE 80 (2010) 4, pp. 441-466
Persistent link: https://www.econbiz.de/10003956294
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The influence of stimulus ambiguity on category and attitude formation
Uekermann, Frauke; Herrmann, Andreas; Wentzel, Daniel; … - In: Review of managerial science 4 (2010) 1, pp. 33-52
Persistent link: https://www.econbiz.de/10003956490
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Wechselspiel zwischen emotionalem und kognitivem Markenerlebnis : Ergebnisse und Implikationen einer neurowissenschaftlichen Studie
Herrmann, Andreas; Stefanides, Julia - In: Wie Marken wirken : Impulse aus der Neuroökonomie für …, (pp. 131-143). 2010
Persistent link: https://www.econbiz.de/10003992361
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Individual-level loss aversion in riskless and risky choices
Gächter, Simon; Johnson, Eric J.; Herrmann, Andreas - 2010
Loss aversion can occur in riskless and risky choices. Yet, there is no evidence whether people who are loss averse in riskless choices are also loss averse in risky choices. We measure individual-level loss aversion in riskless choices in an endowment effect experiment by eliciting both WTA and...
Persistent link: https://www.econbiz.de/10008738472
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Individual-level loss aversion in riskless and risky choices
Gächter, Simon (contributor); Johnson, Eric J. (contributor) - 2007
Loss aversion can occur in riskless and risky choices. Yet, there is no evidence whether people who are loss averse in riskless choices are also loss averse in risky choices. We measure individual-level loss aversion in riskless choices in an endowment effect experiment by eliciting both WTA and...
Persistent link: https://www.econbiz.de/10003586547