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Extension in the subjectifying power of marketing ideology in organizations : a Foucauldian analysis of academic marketing
Fougère, Martin; Skålén, Per - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 13-28
Persistent link: https://www.econbiz.de/10009771555
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Marketing management and the decision sciences: theory and applications
Darden, William R. (contributor);  … - 1971
Persistent link: https://www.econbiz.de/10000572181
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Drucker's most important lesson
Cohen, Willliam A. - In: Peter F. Drucker's next management : new institutions, …, (pp. 89-96). 2010
Persistent link: https://www.econbiz.de/10003965023
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The marketing concept : its meaning to management
American Management Association - 1957
Persistent link: https://www.econbiz.de/10002772221
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Marketing management
Kotler, Philip; Keller, Kevin Lane - 2006 - 12. ed.
Persistent link: https://www.econbiz.de/10013474938
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Marketing management
Kotler, Philip - 2003 - 11. ed., international ed.
Persistent link: https://www.econbiz.de/10013475021
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To serve man : a marketing manifesto (and an article that should not have been necessary)
Gaski, John F. - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 1, pp. 6-17
Persistent link: https://www.econbiz.de/10009753957
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Let's make a start : from marketing to markets?
Maclaran, Pauline - In: Australasian marketing journal 24 (2016) 3, pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
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Special issue on open R&D and open innovation
Enkel, Ellen (contributor) - 2009
Persistent link: https://www.econbiz.de/10003885043