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Repräsentativität in der Online-Marktforschung : Lösungsansätze zur Reduktion von Verzerrungen bei Befragungen im Internet

Kutsch, Horst B. - 2007 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003550008

Marktforschung 2.0 mit Market Research Online Communities (MROCs)

Eisele, Jürgen - In: Das Internet der Zukunft : bewährte Erfolgstreiber und …, (pp. 199-226). 2011

Persistent link: https://www.econbiz.de/10009241275

Accounting for social-desirability bias in survey sampling : a model for predicting and calibrating the direction and magnitude of social-desirability bias

Gittelman, Steven; Lange, Victor; Cook, William A.; … - In: Journal of advertising research 55 (2015) 3, pp. 242-254

Persistent link: https://www.econbiz.de/10011397048

Fast and Furious ... or much ado about nothing? : sub-optimal respondent behavior and data quality

Thomas, Randall K. - In: Journal of advertising research 54 (2014) 1, pp. 17-31

Persistent link: https://www.econbiz.de/10010354597

The impact of fan identification and notification on survey response and data quality

Jordan, Jeremy Scott; Brandon-Lai, Simon; Sato, Mikihiro; … - In: Sport marketing quarterly : preferred journal of the … 23 (2014) 1, pp. 27-36

Persistent link: https://www.econbiz.de/10010355396

Dynamic, interactive survey questions can increase survey data quality

Dolnicar, Sara; Grün, Bettina; Yanamandram, Venkata - In: Journal of travel and tourism marketing 30 (2013) 7/8, pp. 690-699

Persistent link: https://www.econbiz.de/10010246307

Zur Zukunft der Online-Felddienstleistung

Hellwig, Otto - In: Marktforschung der Zukunft - Mensch oder Maschine? : …, (pp. 93-109). 2016

Persistent link: https://www.econbiz.de/10011549802

Shorter Smarter Surveys : Fragebögen durch Modularisierung und Stitching für mobile Endgeräte fit machen

Eberl, Markus - In: Marktforschung der Zukunft - Mensch oder Maschine? : …, (pp. 217-230). 2016

Persistent link: https://www.econbiz.de/10011550645

Using personalized feedback to increase data quality and respondents' motivation in web surveys?

Kühne, Simon; Kroh, Martin - 2016 - This version: July 8, 2016

Web surveys technically allow providing feedback to respondents based on their previous responses. This personalized feedback may not only be used to target follow-up questions, it also allows test results to be returned immediately to respondents. This paper argues that the possibility of...

Persistent link: https://www.econbiz.de/10011509143

The impact of survey routers on sampling and surveys : unraveling the mysteries of survey-router design and deployment

Brigham, Nancy; Fallig, Michael; Miller, Chuck - In: Journal of advertising research 54 (2014) 4, pp. 381-387

Persistent link: https://www.econbiz.de/10010481199