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Hochschulmarketing : Aufgabenfelder und Institutionalisierung im Zeitalter des Medienbruches
Olbrich, Rainer; Albrecht, Patric - 2009
Persistent link: https://www.econbiz.de/10003885156
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An examination of integrated marketing communication in US public institutions of higher education 7 Dawn M. Edmiston-Strasser
Edmiston-Strasser, Dawn M. - In: Journal of marketing for higher education 19 (2009) 2, pp. 142-165
Persistent link: https://www.econbiz.de/10003946593
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Strategic marketing for social entrepreneurs : how to make tough product and service decisions
Boschee, Jerr - In: The people's new deal : creating a new civilization …, (pp. 170-184). 2009
Persistent link: https://www.econbiz.de/10003894187
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Understanding university image : a structural equation model approach
Duarte, Paulo O.; Alves, Helena B.; Raposo, Mário - In: International review on public and nonprofit marketing … 7 (2010) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10003979161
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An empirical investigation on the role of market orientation in church participation
Mulyanegara, Riza Casidy; Tsarenko, Yelena; Mavondo, … - In: International journal of nonprofit and voluntary sector … 15 (2010) 4, pp. 339-351
Persistent link: https://www.econbiz.de/10008736602
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Marketing a new African god : pentecostalism and material salvation in Ghana
Bonsu, Samuel K.; Belk, Russell W. - In: International journal of nonprofit and voluntary sector … 15 (2010) 4, pp. 305-323
Persistent link: https://www.econbiz.de/10008736604
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Conceptualising market orientation in non-profit organisations: definition, performance, and preliminary construction of a scale
Modi, Partik; Mishra, Debiprasad - In: Journal of marketing management : MM 26 (2010) 5/6, pp. 548-569
Persistent link: https://www.econbiz.de/10003995640
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Komunikacja rynkowa : ewolucja, wyzwania, szanse
Pilarczyk, Bogna (contributor);  … - 2010
Persistent link: https://www.econbiz.de/10008648928
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Der Wissenschaftspark Golm : Analyse und Grundlagen für ein Kommunikationskonzept
Bange, Dörte - In: Wissenschaftsmarketing : Dialoge gestalten, (pp. 155-165). 2009
Persistent link: https://www.econbiz.de/10003932826
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Disruptive marketing and unintended consequences in the nonprofit arts sector
Kirchner, Theresa A.; Ford, John B.; Mottner, Sandra - In: Arts marketing : an international journal ; AM 2 (2012) 1, pp. 70-90
Persistent link: https://www.econbiz.de/10009573183