Peters, John; Howard, Keith - In: Management Decision 39 (2001) 7, pp. 594-598
, including researchers, educators, publishers and consultancies, encourages a statistically‐driven research approach more … statistically‐driven research is statistically sound or not. But “statistically sound” does not equate to “good”. We tend to value … what we can measure. But in research, like the rest of management practice, we need to learn to measure what we value. This …