the researcher. Originality/value – Adopting the trope of habitus and postcolonial principles, this research illustrates …Purpose – The purpose of this paper is to examine distinctions between embeddedness and belonging in ethnographic … fieldwork to make sense of a researcher's identity position in the field. Design/methodology/approach – A confessional …

and national politics of belonging in the UK. Ethnographic research and contextualised discourse analysis are used to … British Empire, Britishness and belonging. Challenges to the dominant discourse of the \'celebration\' of colonial settlement … 'mercantile discourse' in Britain works to construct a sense of mutual white belonging that links white Englishness with white …

-- Postcolonial Marketing Communication: An Indian Perspective -- Postcolonial Branding – From the Subcontinent -- Subaltern Agencies … South and its postcolonial experiences. It provides a fresh perspective to the current paradigm and offers a fresh discourse … Global North discourse reinforcing hegemony, can be critiqued and deconstructed when subjected to postcolonial critical …

Purpose – The purpose of this paper is to examine identity formation and networking practices relevant for high …/methodology/approach – Guided by postcolonial feminist frameworks, the author conducted a combination of ethnographic and auto … positionality during the research process as they related to entrepreneurial identity formation and networking. Findings – During …

tradition which helps to naturally accommodate change of place and identity. I also show how the Chinese migrant community in …

tradition which helps to naturally accommodate change of place and identity. I also show how the Chinese migrant community in …