Profiting from technological innovation requires both the development of new products and the capture orappropriation … of profits from them. For new product development, the interplay of marketing and R&Dhas been intensively researched. In …

"Kundenportale - ein wirksames Bindungsinstrument?" im Marketing Club Frankfurt auf den Grund. Ergebnis: Die großen Potenziale liegen …

Vorliegendes Arbeitspapier beschäftigt sich mit der Thematik der organischen Organisation bezogen auf das Marketing. …

resources, but also in their role in national economic development. The aim of this study is to develop acculturation innovation … and competing superiority for increasing the marketing development of the bakery business actors in Central Java. This …’ superiority, and acculturation innovation. While it comes to some dimensions such as changes in culture-based products, culture …

Many scientists tried to explain ‘innovation’ but this term has a lot of explanations. Producers implementing … innovation processes are having chance to survive in demanding markets. New ideas are deciding on the policies and the rate of …

Purpose The purpose of this article is to analyse the characteristics and determinants of marketing innovation in … determinants of innovation in marketing, first among the agribusiness sector and other sectors of the economy, and then comparing … differences in the determinants of marketing innovation between agribusiness and other economic sectors. Also, there are …