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Marketing perspectives on CSR initiatives : conceptual foundations and an agenda for future research
Park, Kendall; Hoeffler, Steve; Keller, Kevin Lane - In: AMS review : official publication of the Academy of … 13 (2023) 3/4, pp. 277-296
Persistent link: https://www.econbiz.de/10014512685
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How Social-Cause Marketing Affects Consumer Perceptions - A market research technique called conjoint analysis can help managers predict what kind of affinity marketing program is...
Bloom, Paul N.; Hoeffler, Steve; Keller, Kevin Lane; … - In: MIT sloan management review 47 (2006) 2, pp. 49-55
Persistent link: https://www.econbiz.de/10006228676
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Measuring Preferences for Really New Produc
Hoeffler, Steve - In: Journal of marketing research : JMR 40 (2003) 4, pp. 406-420
Persistent link: https://www.econbiz.de/10006649035
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The Role of Imagination-Focused Visualization on New Product Evaluation
Zhao, Min; Hoeffler, Steve; Dahl, Darren W. - In: Journal of marketing research : JMR 46 (2009) 1, pp. 46-55
Persistent link: https://www.econbiz.de/10008165066
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Mental Simulation and Preference Consistency over Time: The Role of Process- Versus Outcome-Focused Thoughts
Zhao, Min; Hoeffler, Steve; Zauberman, Gal - In: Journal of marketing research : JMR 44 (2007) 3, pp. 379-388
Persistent link: https://www.econbiz.de/10007751286
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Mental Simulation and Product Evaluation: The Affective and Cognitive Dimensions of Process Versus Outcome Simulation
Zhao, Min; Hoeffler, Steve; Zauberman, Gal - In: Journal of marketing research : JMR 48 (2011) 5, pp. 827-840
Persistent link: https://www.econbiz.de/10009966648
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Analogies and imaginary consumers : a case study of new product development ; Report No. 04-122
Rosa, José Antonio; Hoeffler, Steve; Qualls, William; … - In: MSI reports : working paper series (2004) 4, pp. 113-122
Persistent link: https://www.econbiz.de/10009893423
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Between a rock and a hard place: The failure of the attraction effect among unattractive alternatives
Malkoc, Selin A.; Hedgcock, William; Hoeffler, Steve - In: Journal of consumer psychology : the official journal … 23 (2013) 3, pp. 317-329
Persistent link: https://www.econbiz.de/10010134499
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Preference exploration and learning: the role of intensiveness and extensiveness of experience
Hoeffler, Steve; Ariely, Dan; West, Pat; Duclos, Rod - In: Journal of consumer psychology : the official journal … 23 (2013) 3, pp. 330-340
Persistent link: https://www.econbiz.de/10010134500
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Trusting and Monitoring Business Partners throughout the Relationship Life Cycle
Kusari, Sanjukta; Hoeffler, Steve; Iacobucci, Dawn - In: Journal of business-to-business marketing 20 (2013) 3, pp. 119-138
Persistent link: https://www.econbiz.de/10010161679