Marketing perspectives on CSR initiatives : conceptual foundations and an agenda for future research
Kendall Park, Steve Hoeffler, Kevin Lane Keller
| Year of publication: |
2023
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|---|---|
| Authors: | Park, Kendall ; Hoeffler, Steve ; Keller, Kevin Lane |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-8182, ZDB-ID 2668418-4. - Vol. 13.2023, 3/4, p. 277-296
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| Subject: | Cause Marketing | Corporate Social Responsibility | Corporate Societal Marketing | CSR Initiatives | Social Initiatives |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13162-023-00263-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014512685