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Redefining the strategic competitive unit : towards a new global marketing paradigm?

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An agent-based computational approach to explaining persistent spatial unemployment disparities

McArthur, David N. (contributor); Thorsen, Inge (contributor) - 2008

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First look : the second annual sustainability & innovation survey

Haanaes, Knut; Balagopal, Balu; McArthur, David N.; … - In: MIT sloan management review 52 (2010/11) 2, pp. 77-83

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The Effect of Nonverbal Signals on Student Role-Play Evaluations

Taute, Harry A.; Heiser, Robert S.; McArthur, David N. - In: Journal of marketing education : JME 33 (2011) 1, pp. 28-41

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Consumer racial profiling in retail environments : a longitudinal analysis of the impact on brand image

Sierra, Jeremy J.; Heiser, Robert S.; Williams, Jerome D.; … - In: The journal of brand management : an international journal 18 (2010/11) 1, pp. 79-96

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Explaining NFL fans' purchase intentions for revered and reviled teams : a dual-process perspective

Sierra, Jeremy J.; Taute, Harry A.; Heiser, Robert S. - In: Journal of retailing and consumer services 19 (2012) 3, pp. 332-342

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Personal opinions and beliefs as determinants of collegiate football consumption for revered and hated teams

Sierra, Jeremy J.; Taute, Harry A.; Heiser, Robert S. - In: Sport marketing quarterly : preferred journal of the … 19 (2010) 3, pp. 143-153

Persistent link: https://www.econbiz.de/10008661231

Explaining NFL fans' purchase intentions for revered and reviled teams: A dual-process perspective

Sierra, Jeremy J.; Taute, Harry A.; Heiser, Robert S. - In: Journal of retailing and consumer services 19 (2012) 3, pp. 332-343

Persistent link: https://www.econbiz.de/10009967385

Achieving success in technology alliances: the Rover-Honda strategic collaboration

Schill, Ronald L.; Bertodo, Roland G.; McArthur, David N. - In: R & D management 24 (1994) 3, pp. 261-278

Persistent link: https://www.econbiz.de/10006636090

International Cooperative Technology Arrangements: Improving Their Role in Competitive Strategy

McArthur, David N.; Schill, Ronald L. - In: Journal of business research : JBR 32 (1995) 1, pp. 67-80

Persistent link: https://www.econbiz.de/10006742273