Explaining NFL fans' purchase intentions for revered and reviled teams : a dual-process perspective
Year of publication: |
2012
|
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Authors: | Sierra, Jeremy J. ; Taute, Harry A. ; Heiser, Robert S. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 19.2012, 3, p. 332-342
|
Subject: | Profisport | Professional sports | Fußball | Football | Sportorganisation | Sport organization | Sportveranstaltung | Sport event | Sportmarketing | Sports marketing | Emotion | Freizeitverhalten | Leisure behaviour | USA | United States |
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