//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The impact of a flagship vs a...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
82,940
Konsumentenverhalten
80,460
Einzelhandel
17,786
Brand management
17,666
Markenführung
17,252
Retail trade
15,184
Theorie
11,435
Theory
11,234
Brand image
11,164
Markenimage
11,050
Relationship marketing
10,271
Beziehungsmarketing
10,213
Markenartikel
9,240
Brand
8,200
Deutschland
7,146
USA
6,538
Online-Handel
6,245
Online retailing
6,228
Customer satisfaction
6,162
United States
6,145
Kundenzufriedenheit
5,944
Germany
5,936
Social Web
5,699
Social web
5,694
Online-Marketing
5,362
Internet marketing
5,332
Service quality
4,706
Dienstleistungsqualität
4,637
Electronic Commerce
4,422
E-commerce
4,232
Werbewirkung
4,224
Advertising effects
4,164
Marketingmanagement
3,860
Marketing management
3,836
Advertising
3,626
Werbung
3,622
Verbraucherverhalten
3,602
Pricing strategy
3,533
Preismanagement
3,527
Experiment
3,511
more ...
less ...
Online availability
All
Undetermined
40,823
Free
24,692
Type of publication
All
Article
79,190
Book / Working Paper
39,992
Journal
453
Other
50
Type of publication (narrower categories)
All
Article in journal
62,220
Aufsatz in Zeitschrift
62,220
Graue Literatur
9,717
Non-commercial literature
9,717
Aufsatz im Buch
8,619
Book section
8,619
Working Paper
8,091
Arbeitspapier
7,439
Hochschulschrift
4,091
research-article
3,705
Thesis
2,802
Collection of articles of several authors
1,770
Sammelwerk
1,770
Aufsatzsammlung
1,150
Case study
911
Fallstudie
911
Conference paper
669
Konferenzbeitrag
669
Bibliografie enthalten
582
Bibliography included
582
Dissertation u.a. Prüfungsschriften
532
Konferenzschrift
518
Lehrbuch
377
Collection of articles written by one author
359
Sammlung
359
review-article
341
Textbook
319
Amtsdruckschrift
315
Government document
315
case-report
278
Reprint
269
Conference proceedings
263
conceptual-paper
244
review
233
Article
232
Statistik
226
Ratgeber
178
Statistics
164
Guidebook
162
viewpoint
136
more ...
less ...
Language
All
English
101,729
German
12,572
Undetermined
4,096
French
553
Polish
162
Spanish
156
Italian
135
Russian
93
Swedish
68
Danish
52
Dutch
52
Hungarian
37
Portuguese
33
Finnish
32
Lithuanian
29
Norwegian
29
Romanian
17
Croatian
12
Ukrainian
12
Slovak
11
Czech
9
Slovenian
8
Serbian
8
Indonesian
7
Japanese
7
Bulgarian
5
Arabic
4
Kazakh
4
Chinese
4
Multiple languages
3
Turkish
3
Bosnian
2
Modern Greek (1453-)
2
Valencian
1
Korean
1
Macedonian
1
Malay (macrolanguage)
1
Vietnamese
1
more ...
less ...
Author
All
Esch, Franz-Rudolf
170
Burmann, Christoph
163
Huber, Frank
152
Bauer, Hans H.
124
Han, Heesup
122
Belk, Russell W.
117
Phau, Ian
111
Mattila, Anna S.
110
Herrmann, Andreas
108
Grunert, Klaus G.
104
Wiedmann, Klaus-Peter
102
Baumgarth, Carsten
98
Grewal, Dhruv
98
Gierl, Heribert
97
Swoboda, Bernhard
95
Bruhn, Manfred
93
Sheth, Jagdish N.
90
Ahlert, Dieter
89
Khare, Arpita
87
Meffert, Heribert
87
Melewar, T. C.
87
Lusk, Jayson L.
85
Foxall, Gordon R.
83
Keller, Kevin Lane
79
Loureiro, Sandra Maria Correia
78
Rajagopal
78
Usman, Osly
78
Verhoef, Peter C.
75
Sattler, Henrik
74
Laroche, Michel
73
Tomczak, Torsten
73
Merrilees, Bill
72
Bagozzi, Richard P.
71
Bruwer, Johan
71
Nayga, Rodolfo M.
71
Septianto, Felix
71
Dwivedi, Yogesh Kumar
70
Paul, Justin
69
Stavins, Joanna
69
Wansink, Brian
69
more ...
less ...
Institution
All
National Bureau of Economic Research
628
Springer Fachmedien Wiesbaden
252
OECD
56
Verlag Dr. Kovač
49
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
43
Université Paris-Dauphine (Paris IX)
42
International Energy Agency
41
American Marketing Association
40
IGI Global
35
Books on Demand GmbH <Norderstedt>
32
European Association of Agricultural Economists - EAAE
29
Gesellschaft zur Erforschung des Markenwesens
28
Institut für Demoskopie Allensbach
28
Edward Elgar Publishing
27
Information Resources Management Association
25
Institut für Handelsforschung <Köln>
23
Haufe-Lexware GmbH & Co. KG
22
European Centre for the Development of Vocational Training
20
Friedrich-Schiller-Universität Jena
18
Nomos Verlagsgesellschaft
18
Nordic Council of Ministers
17
INSEAD
16
Universität Mannheim
16
Europäische Kommission
15
Springer International Publishing
15
Österreichisches Institut für Wirtschaftsforschung
15
Europäische Kommission / Statistisches Amt
14
USA / Bureau of the Census
14
Université Paris-Dauphine
14
Europäische Kommission / Gemeinsame Forschungsstelle
13
Gesellschaft für Konsum-, Markt- und Absatzforschung
13
Markenverband
13
RWTH Aachen
13
Springer Gabler <Firma>
13
Bundesverband der Deutschen Volksbanken und Raiffeisenbanken
12
Campus Verlag
12
Christian-Albrechts-Universität zu Kiel
12
Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
12
European University Institute / Department of Economics
12
Gottlieb-Duttweiler-Institut für Wirtschaftliche und Soziale Studien <Rüschlikon>
12
more ...
less ...
Published in...
All
Journal of business research : JBR
2,320
Journal of retailing and consumer services
2,180
International Journal of Retail & Distribution Management
791
International journal of hospitality management
777
International journal of consumer studies
774
Psychology & marketing
723
The journal of brand management : an international journal
704
SpringerLink / Bücher
681
NBER working paper series
627
Journal of consumer research : JCR ; an interdisciplinary bimonthly
610
European Journal of Marketing
552
Journal of retailing
533
Working paper / National Bureau of Economic Research, Inc.
513
The journal of product & brand management
510
NBER Working Paper
458
Journal of Consumer Marketing
456
Journal of marketing research : JMR
445
Management science : journal of the Institute for Operations Research and the Management Sciences
438
European journal of marketing : EJM
432
Asia Pacific journal of marketing and logistics
431
The international review of retail, distribution and consumer research
418
International journal of retail & distribution management
415
Journal of Product & Brand Management
413
Tourism management : research, policies, practice
398
Journal of marketing
392
Journal of travel and tourism marketing
392
Journal of marketing management : MM
390
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
377
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
361
Journal of the Academy of Marketing Science
342
Journal of marketing communications
339
Marketing intelligence & planning
335
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
334
Journal of international consumer marketing
332
Journal of fashion marketing and management
329
Marketing letters : a journal of research in marketing
328
Cogent business & management
323
European journal of operational research : EJOR
316
Journal of consumer behaviour : an international research review
303
The journal of consumer marketing
300
more ...
less ...
Source
All
ECONIS (ZBW)
108,683
Other ZBW resources
5,094
USB Cologne (EcoSocSci)
2,743
RePEc
1,800
EconStor
967
BASE
273
USB Cologne (business full texts)
59
OLC EcoSci
54
ArchiDok
12
more ...
less ...
Showing
1
-
10
of
119,685
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of business excellence
17
(
2019
)
3
,
pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
Saved in:
2
How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia
Diallo, Mbaye Fall
;
Ribamar Siqueira, Jose <Jr.>
- In:
International marketing review
34
(
2017
)
4
,
pp. 536-558
Persistent link: https://www.econbiz.de/10011760569
Saved in:
3
Blinded or branded? : effect of
brand
cues on customer evaluation of store brands versus national brands in an emerging market
Rashmi
;
Dangi, Hamendra Kumar
- In:
International journal of Indian culture and business …
16
(
2018
)
2
,
pp. 170-205
Persistent link: https://www.econbiz.de/10011933473
Saved in:
4
Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella
brand
Keller, Kristopher Oliver
;
Geyskens, Inge
;
Dekimpe, …
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
Saved in:
5
How to
brand
your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
6
Antecedents and consequences of private
brand
purchase : a systematic review and a conceptual framework
Muruganantham, G.
;
Priyadharshini, K.
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 660-682
Persistent link: https://www.econbiz.de/10011747858
Saved in:
7
The emergence of a values-based premium private label
brand
reputation within a multiple-tier
brand
portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
8
Consumer identification with store brands : differences between consumers according to their
brand
loyalty
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Oubiña, Javier
- In:
Business research quarterly : BRQ
18
(
2015
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
Saved in:
9
Measuring national brands' equity over store brands
Sethuraman, Raj
- In:
Review of marketing science
1
(
2003
)
2
,
pp. 1-26
Persistent link: https://www.econbiz.de/10003887702
Saved in:
10
Store
brand
strength
Tyagi, Rajeev K.
- In:
Review of marketing science
4
(
2006
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10003888209
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->