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Sárváry, Miklós
63
Bart, Yakov
52
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16
Katona, Zsolt
14
Parker, Philip M.
14
Dekimpe, Marnik G.
11
Atasu, Atalay
6
Van Wassenhove, Luk N.
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Andrews, Michelle
5
Chae, Inyoung
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Abhishek, Vibhanshu
4
Datta, Hannes
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Deleersnyder, Barbara
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Hoffman, Donna L.
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Rand, William
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Sarvary, M.
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Shen, Qiaowei
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Stephen, Andrew
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Zubcsek, Peter Pal
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Heinonen, Kristina
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Kannan, P. K.
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Lau, Nelson
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences)
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Közgazdasági szemle : a magyar Tudományos Akadémia Közgazdaságtudományi Bizottságának folyóirata
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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1
The Rand journal of economics
1
The complex networks of economic interactions : essays in agent-based economics and econophysics ; [9th International Workshop on Heterogenous Interacting Agents (WEHIA), which was held at Kyoto University, Japan, from May 27 to 29. 2004]
1
The emerging role of telecommunication
1
The journal of services marketing
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ECONIS (ZBW)
105
BASE
5
RePEc
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OLC EcoSci
2
USB Cologne (EcoSocSci)
1
Other ZBW resources
1
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1
Making mobile ads that work
Stephen, Andrew
;
Bart, Yakov
;
Sárváry, Miklós
- In:
Harvard business review : HBR
91
(
2013
)
12
,
pp. 32
Persistent link: https://www.econbiz.de/10010226745
Saved in:
2
Determinants of mobile advertising effectiveness : a field experiment
Bart, Yakov
;
Sárváry, Miklós
;
Stephen, Andrew T.
-
2012
Persistent link: https://www.econbiz.de/10009622518
Saved in:
3
A field study of the determinants of mobile advertising effectivenss
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
-
2012
-
Rev. vers. of 2012/38/MKT
Persistent link: https://www.econbiz.de/10009625575
Saved in:
4
Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 270-285
Persistent link: https://www.econbiz.de/10010380962
Saved in:
5
Dynamic decision calculus : formulating long-run strategies
Parker, Philip M.
;
Sárváry, Miklós
-
1994
Persistent link: https://www.econbiz.de/10000887771
Saved in:
6
Global diffusion of network technologies : a double-hazard approach
Dekimpe, Marnik G.
;
Parker, Philip M.
;
Sárváry, Miklós
-
1997
Persistent link: https://www.econbiz.de/10000962248
Saved in:
7
Network formation and the structure of the commercial world wide web
Katona, Zsolt
;
Sárváry, Miklós
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 764-778
Persistent link: https://www.econbiz.de/10003780107
Saved in:
8
Remanufacturing as a marketing strategy
Atasu, Atalay
;
Sárváry, Miklós
;
Van Wassenhove, Luk N.
- In:
Management science : journal of the Institute for …
54
(
2008
)
10
,
pp. 1731-1746
Persistent link: https://www.econbiz.de/10003776063
Saved in:
9
Efficient take-back legislation
Atasu, Atalay
;
Van Wassenhove, Luk N.
;
Sárváry, Miklós
- In:
Production and operations management : an international …
18
(
2009
)
3
,
pp. 243-258
Persistent link: https://www.econbiz.de/10003860821
Saved in:
10
Category activation model: a spreading activation network model of subcategory positioning when categorization uncertainty is high
Lajos, Joseph
;
Katona, Zsolt
;
Chattopadhyay, Amitava
; …
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 122-136
Persistent link: https://www.econbiz.de/10003861096
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