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Ein Überblick zu Segmentierungsansätzen im Weinmarketing
Arnold, René; Fleuchaus, Ruth - In: Weinmarketing : Kundenwünsche erforschen, Zielgruppen …, (pp. 119-144). 2011
Persistent link: https://www.econbiz.de/10008758299
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Wine market segmentation in continental Croatia
Kalazić, Zorislav; Šimic, Mirna Leko; Horvat, Jasna - In: Journal of food products marketing 16 (2010) 3, pp. 325-335
Persistent link: https://www.econbiz.de/10008648948
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Consumers' intention to purchase environmentally friendly wines : a segmentation approach
Barber, Nelson - In: International journal of hospitality & tourism … 13 (2012) 1, pp. 26-47
Persistent link: https://www.econbiz.de/10009512703
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Multiple on-site winery festivals : tourist motivations, winery festival destination performance, and repatronage intention
Poisson, Donetta K.; Chen, Rachel J. C. - In: Tourism analysis : an interdisciplinary tourism & … 15 (2010) 5, pp. 585-589
Persistent link: https://www.econbiz.de/10008840395
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Market segmentation in wine tourism : a comparison of approaches
Alebaki, Maria; Iakovidou, Olga - In: Tourismos : an international multidisciplinary journal … 6 (2011) 1, pp. 123-140
wine tourist, taking into account the different approaches for profiling and segmentation that have been used in recent …
Persistent link: https://www.econbiz.de/10009385299
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The Chinese wine market : a market segmentation study
Liu, Hong Bo; McCarthy, Breda; Chen, Tingzhen; Guo, Shu; … - In: Asia Pacific journal of marketing and logistics 26 (2014) 3, pp. 450-471
Persistent link: https://www.econbiz.de/10010384985
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Connecting oenological and gastronomical tourisms at the Wine Roads, Veneto, Italy, for the promotion and development of agrotourism
Bitsani, Evgenia; Kavoura, Androniki - In: Journal of vacation marketing : an international journal 18 (2012) 4, pp. 301-312
Persistent link: https://www.econbiz.de/10009673764
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Sensation seeking and the prediction of attitudes and behaviours of wine tourists
Galloway, Graeme; Mitchell, Richard; Getz, Donald; … - In: Tourism management : research, policies, practice 29 (2008) 5, pp. 950-966
Persistent link: https://www.econbiz.de/10003750818
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Beer traveler, wine traveler, or both? : comparing beer tourist and wine tourist segments
Stone, Matthew J. - In: Tourism analysis : an interdisciplinary tourism & … 28 (2023) 4, pp. 657-665
Persistent link: https://www.econbiz.de/10014506933
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Hedonic functions, heterogeneous consumers, and wine market segmentation
Caracciolo, Francesco; Furno, Marilena - In: Journal of agricultural and resource economics : JARE ; … 45 (2020) 2, pp. 299-316
Persistent link: https://www.econbiz.de/10012428513