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Marktforschung
24
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21
Strategisches Management
16
USA
15
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14
Theory
14
United States
14
Marketing
13
Marketingmanagement
13
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11
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9
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7
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7
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7
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7
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6
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5
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135
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English
99
Undetermined
87
German
3
Hungarian
1
Author
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Day, George S.
178
Aaker, David A.
30
Kumar, V.
16
Schoemaker, Paul J.H.
12
Day, George
11
Schoemaker, Paul J.
9
Moorman, Christine
5
Montgomery, David B.
4
Leone, Robert P.
3
Reibstein, David J.
3
Snyder, Scott A.
3
Wensley, Robin
3
Bens, Katrina J.
2
Darroch, Jenny
2
Schoemaker, Paul J. H.
2
Shea, Gregory P.
2
Shocker, Allan D.
2
Slater, Stan
2
Tigert, Douglas J.
2
Adams, Marjorie E.
1
Anderson, Erin
1
Assael, Henry
1
Biervert, Bernd
1
Brandt, William K.
1
Deighton, John
1
Dennis, Roger
1
Derber, Charles
1
Deutscher, Terry
1
Dougherty, Deborah
1
Dunkelberg, William C.
1
Eggert, Andreas
1
Fahey, Liam
1
Fein, Adam J.
1
Frow, Pennie
1
Gold, Bela
1
Gummesson, Evert
1
Gunther, Robert E.
1
Hansen, U.
1
Hausman, Angela
1
Heeler, Roger M.
1
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Wharton School <Philadelphia, Pa.>
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Journal of marketing
15
MIT sloan management review
11
Strategy & Leadership
7
Journal of marketing research : JMR
5
Journal of the Academy of Marketing Science
5
California management review
4
Harvard business review : HBR
4
MSI reports : working paper series
4
Marketing management : a quarterly business management publication of the American Marketing Association
4
Report / Marketing Science Institute
4
California management review : CMR
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of advertising research
3
Long range planning : LRP ; international journal of strategic management
3
Sloan management review
3
Strategic marketing : planning, implementation, and control
3
Strategy & leadership : a publication of Strategic Leadership Forum
3
Business strategy review
2
Consumer behavior : Theory and application
2
Journal of Business & Industrial Marketing
2
Journal of Business Strategy
2
Journal of contemporary business
2
Operations research, Management science : OR MS ; the international literature digest
2
Planning Review
2
Technological forecasting & social change : an international journal
2
The journal of business & industrial marketing
2
The journal of product innovation management : an internat. publication of the Product Development & Management Association
2
Wiley series in marketing
2
Behavioral and management science in marketing
1
Business Horizons
1
Business horizons
1
Business policy and strategy : selected readings
1
Consumer behavior : theoretical sources
1
Corporate social accounting
1
European Management Journal
1
European management journal : publ. twice a year for the Scottish Business School
1
Evolving and emerging issues in marketing strategy
1
Executive excellence : the magazine of personal development, managerial effectiveness, and organizational productivity
1
Handbook of marketing
1
Journal of business strategy
1
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Source
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ECONIS (ZBW)
107
OLC EcoSci
44
USB Cologne (EcoSocSci)
21
Other ZBW resources
13
RePEc
3
BASE
1
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1
The yin and yang of outside-in thinking
Day, George S.
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 84-86
Persistent link: https://www.econbiz.de/10012285330
Saved in:
2
Analysis for strategic market planning decisions
Day, George S.
-
1987
-
1. reprint
Persistent link: https://www.econbiz.de/10000734721
Saved in:
3
The capabilities of market-driven organizations
Day, George S.
-
1993
Persistent link: https://www.econbiz.de/10000877708
Saved in:
4
Strategic market planning : the pursuit of competitive advantage
Day, George S.
-
1984
Persistent link: https://www.econbiz.de/10000711635
Saved in:
5
The threats to marketing research
Day, George S.
-
2009
Persistent link: https://www.econbiz.de/10003794170
Saved in:
6
Diagnosing the product portfolio
Day, George S.
-
2009
Persistent link: https://www.econbiz.de/10003807175
Saved in:
7
Putting PIMS into perspective : enduring contributions to strategic questions
Day, George S.
- In:
The profit impact of marketing strategy project : …
,
(pp. 28-40)
.
2009
Persistent link: https://www.econbiz.de/10003927211
Saved in:
8
An outside-in approach to resource-based theories
Day, George S.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 27-28
Persistent link: https://www.econbiz.de/10010256720
Saved in:
9
Closing the marketing capabilities gap
Day, George S.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 183-195
Persistent link: https://www.econbiz.de/10009270885
Saved in:
10
Aligning the organization with the market : Report No. 05-110
Day, George S.
- In:
MSI reports : working paper series
(
2005
)
3
,
pp. 3-20
Persistent link: https://www.econbiz.de/10003201670
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