"This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring and navigating social media storms in an...

1. Introduction Isaac Mhute, Hugh Mangeya and Ernest Jakaza2. Strategic communication: can African indigenous popular music come to play?Israel Ayinla Fadipe and Abiodun Salawu3. ⁰́₈Keep speaking vernacular⁰́₉: Yoruba language as a strategic communication tool for consumers⁰́₉...

1. Introduction / Stephen Tagg, Alan Stevenson and Tiziano Vescovi -- 2. Applying organisational capability models to assess the maturity of digital-marketing governance / Dave Chaffey -- 3. Social contagion effects in experiential information exchange on bulletin board systems / Lei Huang -- 4....

section 1. Consumers' online identity -- section 2. Social media, blogs, and privacy issues -- section 3. Online advertising and online search behavior -- section 4. e-Tail consumer behavior and online channels.

The digitalization -- Social media and digital freedom -- Cyber laws -- Pros and cons of digitalization -- Digital education and digital library -- Digital healthcare -- Digital agriculture and digitalization in food industries -- Digital banking and finance -- Digital logistics -- E-commerce...