Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Foreword -- Author Biographies -- Chapter 1 Social Media Marketing in Africa and Other Emerging Economies -- Author Biographies -- Chapter Outline -- Chapter Outcome -- Introduction -- Unique Characteristics of Social...

1. Marketing research and the mission-centred organization -- 2. The marketing research process -- 3. Marketing research and cultural differences -- 4. The research question -- 5. Conducting secondary research -- 6. Finding participants -- 7. Conducting focus groups -- 8. Interviews -- 9....

1. Introduction -- 2. Representation and conceptualization -- 3. Small worlds -- 4. Searching and fat tails -- 5. Communities : detection, conflict, cohesion, and culture -- 6. Social inequality : prestige, power, brokerage, and roles -- 7. Organizations as networks -- 8. Methods : data and...