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Emphasizing brand heritage : does it work? And how?
Rose, Gregory; Merchant, Altaf; Orth, Ulrich R.; … - In: Journal of business research : JBR 69 (2016) 2, pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
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Is old gold? : how heritage "sells" the university to prospective students : the impact of a measure of brand heritage on attitudes toward the university
Rose, Mei; Rose, Gregory; Merchant, Altaf - In: Journal of advertising research 57 (2017) 3, pp. 335-351
Persistent link: https://www.econbiz.de/10011756648
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Cross-cultural folk-tale-elicitation research on the perceived power, humanistic and religious symbolisms, and use of money
Merchant, Altaf; Rose, Gregory; Martin, Drew; Choi, Sunmee - In: Journal of business research : JBR 74 (2017), pp. 113-119
Persistent link: https://www.econbiz.de/10011675412
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Effect of university heritage and reputation on attitudes of prospective students
Merchant, Altaf; Rose, Gregory; Moody, Geoffrey; … - In: International journal of nonprofit and voluntary sector … 20 (2015) 1, pp. 25-37
Persistent link: https://www.econbiz.de/10011492962
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The impact of time orientation on consumer innovativeness in the United States and India
Merchant, Altaf; Rose, Gregory; Rose, Mei - In: Journal of marketing theory and practice 22 (2014) 3, pp. 325-337
Persistent link: https://www.econbiz.de/10010392218
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Fantasy in food advertising targeted at children
Rose, Gregory; Merchant, Altaf; Bakir, Aysen - In: Journal of advertising : official publication of the … 41 (2012) 3, pp. 75-90
Persistent link: https://www.econbiz.de/10009738526
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How personal nostalgia influences giving to charity
Merchant, Altaf; Ford, John B.; Rose, Gregory - In: Journal of business research : JBR 64 (2011) 6, pp. 610-616
Persistent link: https://www.econbiz.de/10008988772
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Sports teams heritage : measurement and application in sponsorship
Rose, Mei; Rose, Gregory; Merchant, Altaf; Orth, Ulrich R. - In: Journal of business research : JBR 124 (2021), pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
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Writing an impactful review article : what do we know and what do we need to know? : editorial
Paul, Justin; Merchant, Altaf; Dwivedi, Yogesh Kumar; … - In: Journal of business research : JBR 133 (2021), pp. 337-340
Persistent link: https://www.econbiz.de/10012590300
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Brand heritage across cultures : U.S.A., France and South Korea
Pecot, Fabien; Rose, Gregory; Merchant, Altaf; Choi, Sunmee - In: The journal of brand management : an international journal 30 (2023) 1, pp. 49-60
Persistent link: https://www.econbiz.de/10013493085