and analysis through brand strategy, design development through application design, and identity standards through launch … success -- Managing the process -- Measuring success -- Collaboration -- Decision making -- Intellectual property -- Design … management -- Conducting research: Phase 1 overview -- Insight -- Market research -- Usability testing -- Marketing audit …

-- Collaboration -- Decision Making -- Intellectual Property -- Design Management -- Conducting Research -- Insight Phase 1 -- Market … Research Phase 1 -- Usability Testing Phase 1 -- Marketing Audit Phase 1 -- Competitive Audit Phase 1 -- Language Audit Phase 1 … -- Naming Phase 2 -- Renaming Phase 2 -- Designing Identity -- Identity System Design Phase 3 -- Look and Feel Phase 3 -- Color …

plötzlich die doppelte Menge an Dosensuppen? Und was bewirkt der Halo-Effekt beim Branding? Es gibt viel, was Design und … Marketing von Neurowissenschaften und Psychologie lernen können. Dieses Buch will Designern und Marketingexperten einen Zugang …