Racial and nationality-based stereotypes of professional baseball players have been prominent in the U.S. media since the 1800s (Voigt, 1976). To determine the manner and extent to which such stereotypes exist in the media today, a qualitative document analysis was conducted on the nation's top...

National governing bodies (NGB) of sport are not-for-profit organisations that typically receive less mainstream media coverage and have much smaller marketing budgets than mainstream professional sports. Therefore, they must seek alternative methods from mainstream media and traditional...